Broadway’s ‘Smash’ gave birth to the most meta advertising campaign in theater history

‘Smash’ creative marketing strategy leveraged a meta advertising campaign for its Broadway debut blending the show’s fictional world with real-life promotions. The campaign features a series of ads that incorporate Smash characters promoting the musical Bombshell, a central element of the show, including industry influencers and Broadway reportersThe musical is set to begin preview performances in March at Broadway’s Imperial Theatre!